The roots of our “Laboratory of Nature” can be found deep in the professional hairdressing and trichology sector, while its soul is strongly influenced by the herbal knowledge.
Since 2003, our thoughts and actions have been guided by very specific ethics: we aim to develop products that are both functionally effective and safe for people’s wellbeing.
We believe that, every day, our customers deserve the happy synergy between mind and body that involves their health as well as aesthetic aspects. Meanwhile, we should respect the Earth we all inhabit.
We make use of technological innovation to work with the purest essences and extracts.
Our “L’Albero del Colore” (The Colour Tree) line features no parabens, no ammonia; you’ll never find DEA and MEA in the INCI of our hair dyes, as we truly care about your hair staying healthy and moisturized.
We purchase raw materials all over the world, from selected certified suppliers only.
We don’t use synthetic perfumes in our products, as we want you to experience only the true aroma of nature when enjoying our emulsions and oils.
We prefer to use organic ingredients when preparing many of our products, because we see Nature not as a provider we should recklessly draw from, but as our Great Mother, worthy of care and respect.
Our headquarters are located in Italy, in the heart of the Romagna area, but our ideas are free to fly all over the globe.